Netflix appoints Peggy Fry as vice president of advertising sales
Netflix, Inc., the world's largest online movie rental service, announced the appointment of Peggy Fry as vice president of advertising sales, a new position created to provide relevant advertisers with opportunities to gain exposure to the company's more than three million subscribers.
Netflix said it will offer advertisers a range of options, from placements in emails to its members to presence on its trademark red mailers and positioning on its Web site (www.netflix.com).
Ms. Fry brings deep sales, Internet and entertainment industry experience to the new post. From 1997 to 2003, she held a series of increasingly senior sales positions at America Online, including vice president of interactive marketing for the AOL Entertainment Group. In this role, she was responsible for all of AOL's movie studio sales, covering both filmed and home entertainment.
Since 2003, Ms. Fry has served as president of Smashing Entertainment, a film production and co-financing company she helped create to produce films for television and theatrical distribution. The company's productions have appeared at the Sundance Film Festival and on Showtime, as well as direct-to-DVD. Earlier in her career, Ms. Fry held sales positions at several large print publishing concerns, including Hearst Publishing, Family Media and Lang Communications.
At Netflix, Ms. Fry will be based at the company's Beverly Hills office.
"Netflix's large and growing subscriber base offers a strong advertising platform, particularly for entertainment and other consumer-oriented marketers," said Ms. Fry. "We'll work with advertisers to deliver messages that are both relevant and interesting and add value to the Netflix customer experience."
About Netflix
Netflix is the world's largest online movie rental service, providing more than three million subscribers access to over 45,000 DVD titles. Under the company's most popular program, for $17.99 a month, Netflix subscribers rent as many DVDs as they want and keep them as long as they want, with three movies out at a time. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach nearly 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than 500 million movie ratings. Netflix also allows members to share and recommend movies to one another through its Friends(TM) feature. For more information, visit www.netflix.com.
