TiVo Signs a New Advertising Services Agreement with DIRECTV
TiVo Inc. (NASDAQ: TIVO), creator of and a leader in television services for digital video recorders (DVRs), today announced that the company has signed a new advertising services agreement with DIRECTV, extending the companies' prior services agreement. Under the new agreement, each company may sell and distribute TiVo's advanced advertising capabilities on DIRECTV DVRs with TiVo� service. Both TiVo and DIRECTV will each retain their respective revenues generated from such sales. DIRECTV is the nation's largest satellite television provider with approximately 13.9 million subscribers.
Other terms were not disclosed.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The company is based in Alviso, Calif.
