Flat Screen Tvs - Plasma Tvs - LCD Displays and HDTV

Service to Integrate Broadcast and Broadband Content Delivery so Subscribers can Watch What They Want, Anytime, Anywhere

January 6, 2005 - CONSUMER ELECTRONICS SHOW, Las Vegas, NV – TiVo unveiled its next generation service strategy, code-named "Tahiti," once again setting the standard for the best consumer entertainment experience. With Tahiti, consumers will have an easy way to find and control content from any broadcast or broadband source. TiVo's product and service platform will offer consumers broader choice in programming and the convenience to take their favorite shows with them to enjoy anywhere they choose.

Tahiti features an open software platform which will enable third parties to develop applications and distribute content to the TiVo subscriber base. TiVo intends to roll out components of Tahiti throughout this year and into 2006.

"As with digital music, we expect to see a continued shift in the control of TV entertainment towards consumers," said Mike Ramsay, Chairman & CEO, TiVo. "This means consumers will expect the increased choice in ala carte programming that Internet-based TV will offer, fair and reasonable use of the TV they pay for, and the ability to take their shows with them on business travel or family road trips. In short, consumers tell us that they want entertainment to fit into their busy lives, not the other way around."

Tahiti will further differentiate TiVo from generic cable and satellite DVRs. The next generation TiVo® service will offer consumers unprecedented choice, bringing together music, home videos and digital photos, broadband and broadcast content on their own "Personal Entertainment Network." The elements of Tahiti build upon the award winning user experience and convenience that TiVo introduced five years ago, when it first launched DVR.

THE TAHITI SEVEN POINT PLAN

1. Content Delivery Service. To provide consumers even more convenience and control over their entertainment experience, TiVo is developing a new content delivery service that will enable TiVo® Series2™ subscribers to search and access broadband content. In conjunction with this effort, TiVo is also developing television commerce capabilities allowing subscribers to purchase products with a push of a button on the TiVo remote control.
2. Entertainment Applications Platform. TiVo's position in the living room, connectivity and usability make it an attractive platform for third party innovation and services. TiVo's Entertainment Applications Platform will facilitate the development of innovative new services in the living room. These services could range from music services to network promotions to on-line video stores and more.
3. TiVo HD Digital Cable Ready DVR. This box will fully integrate an HD digital cable receiver and TiVo DVR in a single set top box. CableCARD technology will be built-in, giving consumers access to digital cable programming and other features of the TiVo service. With TiVo's new digital ready DVR and access to broadband content, consumers will have more choice, including ala carte programming options via the Internet versus paying for premium bundled packages from cable providers. The TiVo HD Digital Cable ready DVR is expected to be available in early 2006.
4. Portability. With the TiVo service, consumers can watch what they want, when they want, and, now, where they want. The Humax and Toshiba DVD recorders with TiVo service let consumers record their favorite shows and then easily burn them to DVD for playback anywhere they have a DVD player. With TiVoToGo ™, consumers can securely transfer their favorite shows from a TiVo box to a laptop or portable media player in their home so that they can take their favorite shows with them on business travel or family road trips. More information is available at www.tivo.com/togo. Alternately, they can use the DVD recorder they may already have on their PC to save a show to DVD. The TiVoToGo service enhancement is available now as a service update and is included in the TiVo service at no additional charge.
5. PC and Online Integration. TiVo desktop software 2.0 allows consumers to integrate music, photos and video into their TiVo experience. Online Scheduling lets subscribers schedule a recording on their TiVo box from anywhere they have internet access. This will be extended to make it easy to record broadband content as well.
6. Personalization. Exclusive TiVo personalization features like WishList ™ searches and Season Pass ™ recordings will be extended for broadband use, helping subscribers personalize their searches to find their favorite broadband content.
7. TiVo Series2 box. Is the only combination broadcast and broadband platform which easily connects to your home network to bring together all your entertainment: personal content, such as music and photos, your favorite television programs and later this year, with TiVo’s content delivery service, broadband content as well.

TAHITI INDUSTRY PARTNERS

Industry partnerships will be instrumental in the execution of the Tahiti Strategy. They include:

Microsoft (NASDAQ: MSFT):

Microsoft's Chairman, Bill Gates, in his CES keynote address announced an alliance with TiVo and demonstrated how TiVoToGo integrates with Microsoft's mobility strategy. TiVo Series2 subscribers can transfer their recorded television to a Windows XP-based PC for easy transfer and playback on Windows Mobile devices, including Portable Media Centers, Pocket PCs and Smartphones.

Sonic Solutions (NASDAQ: SNIC)

Sonic Solutions’software package includes its MyDVD Studio 6.1 and CinePlayer software that work with TiVoToGo to enable burning programs to a DVD and replaying them on any device. The Sonic Solutions software package is expected to retail for less than $50 and will be available to TiVo subscribers next month.

AMD (NYSE:AMD)

AMD, a leading semiconductor company, also announced plans to integrate TiVoToGo functionality in its reference design for portable media devices.

"The seven components of Tahiti, combined with the collective strength of our partners will culminate in the delivery of the next generation TiVo service. The integration of broadband and broadcast content in the TiVo platform, will deliver the ultimate entertainment experience that can be enjoyed anytime, anywhere," said Ramsay.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR). Today, the Company continues to revolutionize the way consumers watch and access home entertainment by making TiVo the focal point of the digital living room, a center for sharing and experiencing television, music, photos and other content. TiVo connects consumers to the digital entertainment they want, where and when they want it. The Company is based in Alviso, Calif.