TiVo: It's not a Noun or a Verb
You can't "TiVo your favorite tv show" anymore. According to TiVo, Inc, TiVo® is a registered trademark. That means it's not a noun, or a verb. It's also not possessive, so "TiVo's anything" is also not correct. Oh, and one last thing, it can't be plural either. The folks over at TiVo, Inc would rather have you "purchase two TiVo DVRs" instead of "two TiVos".
It's all quite complicated to remember, and I'm sure most people are going to keep on referring to TiVo "incorrectly". I don't think there's much that can be done about that. But, the company is aggressively going after the media to make sure they use the correct terms when they talk about TiVo. Maybe if TiVo is used correctly in the media, the rest of us will get it. Let's see how long it takes to get it right.
