Amazon has launched its DVD Rental Service in the UK
Amazon.com announced to today that they have launched their DVD Rentals service for its UK customers.
The service offers two plans right now. At the low end £7.99 plan, customers will be able to rent 4 DVDs a month, and have up to 2 DVDs at home at a time. The higher priced £9.99 plan allows for 6 DVD rentals a month, and a total of 3 DVDs at home at any time. The DVDs arrive in 1-2 business days, and shipping and return postage is free for customers.
Both plans include a 10% discount on DVDs purchased from Amazon.co.uk.
This marks the beginning of tougher competition for rival service Netflix, they already cancelled plans to expand into the UK market, and have cut prices in the US in anticipation of Amazon's entry in this market. At this time, there is no mention of a launch date for a similar service of Amazon's US customers. But I expect it will happen very soon.
