Samsung 17" LCD Monitor Features 1000:1 Contrast Ratio
IRVINE, California, November 11, 2004 - Samsung, the world’s leading manufacturer of computer monitors, once again showcases its technology prowess with the introduction of the new SyncMaster 711t LCD monitor. The SyncMaster 711t features an impressive 1000:1 contrast ratio -- one of the highest of any 17-inch LCDs in the marketplace today -- that is ideal for providing detailed onscreen images. Samsung’s SyncMaster 711t is currently shipping.
Contrast ratio is the measurement of the difference in light intensity between the brightest white and the blackest black. While most 17-inch LCDs today offer 600:1 contrast ratios, the SyncMaster 711t provides a super-high 1000:1 contrast ratio. As a result, the 711t offers greater legibility when reading or viewing content on the monitor’s screen. Additionally, a higher contrast ratio reduces eye fatigue and offers several major benefits to business and home users alike including deeper shadows that are easier to distinguish, colors that are brighter and more enhanced, and text that is sharper and easier to view than with monitors with lower contrast ratios.
“Samsung has consistently been a provider of unique, high-end display solutions and the new SyncMaster 711t is the next progression in our ongoing mission of offering business and home users high-quality, best-of-breed technology at affordable price points,” comments Monica Islas, Product Marketing Manager for Monitors, for Samsung’s Information Technology Division (ITD). “With the SyncMaster 711t’s super-high 1000:1 contrast ratio, Samsung is once again raising the display technology bar and giving consumers advanced solutions that provide the best images available today.”
Samsung’s high-end 711t features the company’s proprietary Patterned Vertical Alignment (PVA), the latest technology advancement in liquid crystal cell structure for improved viewing. The display offers an extra-wide 178° viewing angle, the widest viewing angles of any 17-inch display on the market today. The 711t also offers an ultra-high a 1000:1 contrast ratio, a brightness rate of 250cd/m2, a fine pixel pitch of .264mm and offers a maximum resolution of 1280 x 1024.
Offered in sleek black, the SyncMaster 711t sports a very narrow bezel that is just 0.5-inches thick and a removable base, making this monitor ideal for tiling or wall mounting. The 711t also features Pivot® software by Portrait Displays for switching between portrait and landscape viewing. With Pivot, users have full-page viewing capabilities of 8-1/2 x 11 or A4 documents without having to scroll.
The SyncMaster 711t utilizes Samsung’s proprietary MagicTuneÔ software and MagicBrightÔ technology. MagicTune, a true launching pad for future technology, enables users to have full control over all display features with extensive color adjustment capability per an individual’s personal viewing criteria. This produces the best front of screen performance for the optimal personalized viewing experience. MagicTune allows users the ability to save the various personalized display profiles for whatever environment or mode the user is in. MagicTune gives users the ability to adjust the monitor’s various settings with a simple click of a mouse -- all of this functionality is completed with no additional cable or interface -- MagicTune communication is completed through the video cable. This is a more user-friendly and accurate method to adjust the display’s settings to each users own personalized preference and working environment.
Samsung has also incorporated its MagicBright technology into the new SyncMaster 711t. MagicBright allows users to change the brightness of the display to adjust to various applications with the simple push of one button. MagicBright offers settings for text computing, viewing video on the Internet and for entertainment applications such as gaming, video streaming or even viewing DVD’s on your display through your computer.
Recent monitor market research data shows that approximately 30% of all LCDs sold incorporate a digital interface. Samsung is leading this trend by offering its consumers both analog and digital inputs in the SyncMaster 711t. The natural state of a computer processor/video card and an LCD monitor is digital. The video card converts the digital data signal to an analog signal then the analog signal travels through the video cable and interfaces to the LCD. The LCD converts the analog signal to a digital signal in order to display the image. Because of these various technical conversions that take place, the image may be subject to data loss and may not portray a clean, clear and crisp image. With a digital input LCD monitor, the signal does not face this complex conversion process and provides the cleanest, most crisp image possible.
Samsung backs all of its monitors with a three-year parts and labor warranty as well as toll-free technical support 24 hours a day, 365 days a year. In addition, Samsung offers a three-year Advanced Replacement Program, three-year Repair & Return or Exchange and three-year Shuttle Exchange for hassle-free repairs.
For more information about Samsung's SyncMaster monitors or for the name of the dealer nearest you, contact Samsung toll-free at 1-800-SAMSUNG or via the Internet at www.samsungusa.com/monitor.
About Samsung’s Information Technology Division
Samsung Electronics America’s Information Technology Division (ITD), located in Irvine, California, is the U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). Samsung’s ITD markets a complete line of award-winning TFT and CRT display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets.
The Samsung Electronics America organization oversees the North American operations of Samsung's Consumer Electronics Division (CED) and Information Technology Division (ITD), as well as its subsidiaries including Samsung Telecommunications America (STA) and Samsung Semiconductor, Inc. (SSI). Please visit www.samsungusa.com for more information.
