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Proton offers aggressive pricing for 32-inch LCD TV

Proton recently cut the price of a 32-inch LCD TV model by nearly 30% to $1,535, down from $2,136 in the Taiwan market.

The TV (model LA 32F), which uses panels from AU Optronics (AUO), is now priced at the lowest level among its competitors in the Taiwan market, according to company chairman Frankie Hong.

The model was introduced this September and will initially be sold in Taiwan, with 32-inch LM-series models to be shipped in small volumes, at a later date, to North America, Australia and Europe, the company said earlier. more...

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