Consumers Pick Winning TV Technology!
Quixel Research, a top Home Theater consumer-focused research firm, recently conducted a first of its kind consumer survey in Best Buys across the U.S. This study surveyed purchase-intending consumers in the retail environment and found out US consumer preferences when Advanced Display technologies were compared side-by-side!
Portland, OR (PRWEB) November 11, 2004 -– Quixel Research LLC, a market intelligence company focused on the Home Theater and Home Entertainment TV markets, recently published a new study, “Advanced TV Comparison 2004: Comparing Plasma, LCDTV, MicroDisplay RPTV and Front Projection at Best Buy Stores.”
This in-depth, consumer-focused study found that Plasma and LCDTVs were the most preferred technologies, but the majority of consumers were
willing trade thin for a larger screen size. This study is the first of its kind to compare all the products side by side in a retail environment across the USA.
Great news for all large display manufacturers: Consumers have the space, opportunity and significant budget to purchase one of the advanced TVs.
• 77% of consumers surveyed would like to have a screen size larger than 40 inches
• Male respondents had higher stated budgets than female respondents; 56% of respondents had substantial budgets for their TV purchase
Consumers showed high awareness levels for most all of the advanced TV technologies surveyed.
Several of the findings by product category include:
• Plasma Consumers rated Plasma as the most popular TV technology but prices were still above their stated price expectations. When comparing Plasma and MD RPTV directly, 56 percent of respondents stated that they would trade a 42” ED Plasma TV for a 50” HD MD RPTV if the price was $2,000 for either TV. Thin design was one of the benefits for Plasma but it could be traded for screen size.
• LCD TV LCDTV was not quite as popular as Plasma TV. Consumers preferred the picture quality and space saving quality for LCDTV but price was a barrier.
• Front Projectors Consumers believe Front Projectors are not an alternative for TV watching but offer the most similar “cinema like” viewing experience. Screen size is an advantage but the further defined obstacles revolving around the home fit were a disadvantage.
• Microdisplay RPTV Screen size and picture quality were the top advantages for MD RPTVs. Several of the stated disadvantages highlighted that consumers are not yet fully aware of the latest progress made by this category.
Full Overview of Study available to Media by request.
Contact Info:
Victoria Pederson
971-246-0411
Quixel Research, LLC
